Elevate Your Potential Magazine
In 2016, Starbucks Coffee Company opened their first store in South Africa in Johannesburg. Former Starbucks CEO Howard Schultz had never been to South Africa before, and did not know what to expect. He was not be prepared for the level of poverty and what he saw in the townships throughout the city.
They opened two stores and lines were out the door in anticipation of Starbucks coming to the market but before they opened the stores, Schultz gathered the 50 young people who would embrace the green apron and represent the company. He sat with them for a few hours and wanted to hear each one of their personal stories.
As they were sharing their stories with him, despite their poverty, their plight in life, there was so much joy and gratitude in their hearts. But what he learned was two things.
Starbucks Changing Lives in South Africa
One, all 50 of these young people had never had a job before. They were all unemployed for their entire life and you should see the self-esteem and the sense of security as they were getting ready for their first job.
But the second lesson was as they were going around the room and talking to him about their story, He kept hearing an African word he had never heard before. A word that Nelson Mandela used all the time.
The word is “Ubuntu” and finally, he got up the courage and asked what does this word mean that you keep using. They couldn’t wait to share it with him. In unison, they said, Howard, ubuntu means I am because of you. I am because of you. Read the full story…. entrepreneur.com
Starbucks CEO Howard Schultz talks to Bloomberg about how he gave American coffee a story and a lifestyle and put it on almost every corner in America. Schultz grew up in a public housing project and was the first person in his family to go to college. He is one of the richest men in the Unites States with a net worth of $3.2 billion (USD).
Howard Schultz Quotes:
“Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.”
“Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.”
“When you’re building a business or joining a company, you have to be transparent; you can’t have two sets of information for two sets of people.”
“Everyone must have a shot at the American Dream.”
“Great opportunities can be and have been created during tough economic times.”