This restaurant has made £1 million from viral foods like this donut cheeseburger

Maxwell’s Bar & Grill in Covent Garden, London, has generated an extra £1 million worth of revenue thanks to viral food videos attracting customers to the restaurant.

Over the past two years, they have come up with innovative ideas like the Burger Cheesebomb, Unicorn Freakshakes, and the Donut Burger – their latest creation.

The new burger has cheddar and Monterey jack cheese inside along with bacon, sauce, chopped gherkins, and a beef patty.

It’s wrapped up, deep fried, and even sprinkled with icing sugar. The ketchup is pumped into the donut with a syringe. It’s served with fries and costs £14.95.

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Business Insider UK is the largest business news site for British readers and viewers in the UK. Our mission: to tell you all you need to know about the big world around you. The BI UK Video team focuses on business, technology, strategy, and culture with an emphasis on unique storytelling and data that appeals to the next generation of leaders.